November 3, 2008
Noah Mallin’s recent post on Search views caught our attention. Did you see it? In SEO: The Peanut Butter Cup Principle - Where’s the Love for SEO in a PPC World?, he weighs in on which vehicle is better, PPC or SEO. The piece notes the huge difference in spending: $9.1 billion on paid search versus $1.3 billion on SEO.
In the Halloween spirit, Mallin puts forth his Reese’s Peanut Butter Cup Theory that “adding the delicious chocolate of paid search to the yummy peanut buttery goodness of SEO yields exponentially greater results.”
Taking that a step further, we’d like to point out the necessity of not only putting money toward PPC, but of diversifying across multiple PPC channels. These include the obvious “tier 1″ engines such as Google and Yahoo. Then marketers would be wise to look into “tier 2″ engines, smaller players (present company included) that nonetheless deliver quality traffic.
Let us know about your success with “tier 2″ PPC campaigns, we’d love to hear.
-The ABCSearch Team
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Uncategorized | Tagged: ppc, seo | 
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Posted by abcsearch
September 24, 2008
September 24. Some would call this the third day of fall. Others would say it leaves us with only 92 days until Christmas! Besides preparing to be in line at the mall at 4:30 a.m., what else can you do to make sure the holiday season is a successful one?
Well, for starters, all our beloved PPC advertisers can make sure their campaigns are ready for the holiday onslaught as consumers begin scouring the Web for gift ideas. Tina Kelleher, a media specialist at Microsoft, came up with six different tips to make the most out of your online advertising this year. Check them out here.
Thanks for sharing, Tina!
-The ABCSearch Team
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Posted by abcsearch
June 16, 2008
Is it possible to be hooked on your search engine? What if you were challenged to give up your regular search engine for a week, and try something new. Could you do it? What would motivate you to make the change? If you were promised better results, an easier to use format, compensation to use the search engine, the opportunity to share results with friends and connect with the rest of the search community, would that inspire you? Even if you felt that your new engine was better, what do you suppose the odds are that you would return to your Googling ways after the week was up?
In a really interesting series on online habits, “Search Insider” Gord Hotchkiss examines the attachment online searchers have to Google, and how the addiction could (possibly?) be broken.
I think this is a fascinating topic, because the quality is not necessarily the motivating factor behind change. So many other factors (convenience, placement, appeal, ease of use, visual presentation) play into the choice we’ve made for our searching, and we take the choice very seriously, even becoming irritated with those who don’t search the way we do. Check out the article… and feel free to comment… do you think Google will continue to dominate, or can another kind of search sneak in to steal the show?
-Daniel Yomtobian, CEO
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Search Engines, Uncategorized | Tagged: alternative search engines, google habit, search addict, search addiction | 
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Posted by abcsearch
April 2, 2008
This is the first installment of the new ABCSearch blog! Here we’ll be posting about new industry trends, exciting projects at ABCSearch and other interesting tidbits from the search space! New to our company? Check out ABCSearch.com to learn more about what we offer. And in big news… we have acquired and will be launching soon a new social search site. With awesome features and lots of potential, we think it will rival Google, Yahoo! and all the rest! Check out the current version at aftervote.com and look for a new launch in June!
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Posted by abcsearch
